Your information. Treated with care.

Scope of this Privacy Policy

This Privacy Policy applies to personal information collected through our website and related customer interactions, including when you:

• Browse or search products on our website.
• Create or use a customer account.
• Add products to your cart or wishlist.
• Place, pay for or manage an order.
• Use our order tracking functionality.
• Contact us regarding a product, order, return, refund or other query.
• Subscribe to promotional communications where such functionality is offered.

It does not govern independent websites, applications or services operated by third parties under their own privacy policies.

Information We May Collect

The information collected depends on how you interact with our website and services.

How We May Use Personal Information

Personal information may be processed for purposes reasonably connected with providing and operating our e-commerce services.

• Processing, confirming and managing orders.
• Arranging shipping, delivery, returns, cancellations and refunds where applicable.
• Creating and maintaining customer accounts.
• Providing order and transaction communications.
• Responding to customer service requests, complaints and grievances.
• Preventing misuse, fraud, unauthorised activity and security threats.
• Maintaining and improving website functionality, performance and user experience.
• Maintaining transaction, accounting and other records where legally or operationally required.
• Sending marketing communications where permitted and subject to applicable preferences or consent.
• Complying with applicable legal, regulatory, tax or lawful governmental requirements.

Consent and Lawful Processing

We process personal data only where there is an appropriate lawful basis under applicable law, including where processing is based on your consent, is necessary to provide a service you requested, or is otherwise permitted by law.

Where consent is the basis for processing, information presented to you should explain the purpose for which personal data is requested. You may withdraw consent where applicable, subject to legal and operational consequences of such withdrawal.

Cookies and Similar Technologies

Our website may use cookies, local storage and similar technologies to support website operation, remember preferences and understand website usage.

Necessary cookies

These may support functions such as shopping carts, checkout, authentication, security, session management and other features required for the website to work.

Functional or preference technologies

These may remember choices or preferences that make future website interactions more convenient.

Analytics or measurement

Where enabled, measurement technologies may provide aggregated or usage information that helps us understand website performance and improve services.

Browser settings may allow you to block or delete cookies. Disabling necessary cookies may affect website features such as login, cart or checkout.

When Information May Be Shared

We do not need to make personal information publicly available in order to operate an online store. Information may, however, be shared with service providers where reasonably required to provide, secure or administer our services.

• Payment gateways and payment processing partners.
• Courier, logistics and delivery service providers.
• Website hosting, infrastructure and technology service providers.
• Customer support and communication service providers.
• Accounting, audit, professional or compliance service providers where required.
• Government, regulatory or law-enforcement authorities where disclosure is legally required.

Service providers may receive only information reasonably necessary for the relevant service, subject to applicable contractual and legal requirements.

Payments and Transaction Information

Payments may be processed through third-party payment gateways or financial service providers made available during checkout.

Depending on the selected payment method, payment information may be entered directly into systems operated or secured by the relevant payment provider. Their processing of payment credentials is also subject to their own terms, security practices and privacy policies.

We may retain transaction references, payment status, amounts and related order information necessary for order administration, accounting, refunds, reconciliation, fraud prevention or legal compliance.

Data Security

We seek to use reasonable technical and organisational safeguards appropriate to the nature of the information and the services being provided.

These measures may include appropriate access controls, authentication, software maintenance, security monitoring, backups, restricted administrative access and service-provider controls.

No internet transmission or electronic storage method can be guaranteed to be completely secure. Customers should also protect account credentials and avoid sharing passwords, OTPs or other authentication information.

Data Retention

Personal information is retained only for as long as reasonably required for the purpose for which it was collected or for another lawful purpose.

Different retention periods may apply to different information. For example, transaction records may need to be retained for accounting, tax, fraud prevention, warranty, dispute resolution or other legal purposes even after an order has been completed.

When information is no longer required to be retained, we may delete, anonymise or otherwise dispose of it in accordance with applicable requirements and reasonable operational practices.

Your Privacy Rights

Subject to applicable law and any relevant exceptions, you may have rights regarding your personal data.

• Request information about personal data being processed in relation to you.
• Request correction of inaccurate or misleading personal data.
• Request completion or updating of personal data where appropriate.
• Request erasure of personal data where applicable and where continued retention is not legally required.
• Withdraw consent where processing depends on consent.
• Raise a grievance regarding the processing of your personal data.
• Exercise other rights available to you under applicable data-protection law.

We may need reasonable information to verify your identity and locate relevant records before acting on a privacy request.

Children’s Personal Data

Our online fashion store is intended for customers capable of entering into transactions under applicable law. Where personal data relating to a child is processed, we will seek to handle such information in accordance with applicable legal requirements, including parental or guardian requirements where those requirements apply.

If you believe that a child’s personal information has been provided to us in circumstances that require review or removal, please contact us using the information provided below.

Promotional Communications

Where promotional messaging is offered and permitted, we may send information regarding products, offers or store updates using contact information provided for that purpose.

You may use an available unsubscribe or preference option, or contact us, to request that optional promotional communications stop.

Transactional communications necessary for an existing order, account, security issue or customer service request may continue independently of promotional preferences.

Third-Party Websites and Services

Our website may contain integrations or links to third-party services such as payment processors, delivery partners, social platforms or other independent websites.

Once you interact directly with an independent third party, its processing of information may be governed by its own privacy policy and terms. We encourage you to review those policies before providing personal information directly to that service.

Processing and Storage Locations

Technology and service providers used to operate an online store may process or store information using systems located in India or other permitted jurisdictions.

Where personal data is processed outside India, such processing will remain subject to applicable Indian legal requirements, including any restrictions or conditions notified by competent authorities from time to time.

Changes to This Privacy Policy

We may revise this Privacy Policy to reflect changes in our website, business practices, technology, service providers or applicable legal requirements.

The latest version will be published on this page with an updated revision date. Where required by applicable law, material changes may also be communicated through an appropriate additional notice.

Privacy Questions and Grievance Redressal

If you have a question regarding this Privacy Policy, wish to exercise an applicable privacy right, or believe your personal information has not been handled appropriately, please contact us.

To help us identify the relevant information, please clearly describe your request and provide the minimum details reasonably required to identify your account or transaction. Do not send passwords, OTPs, UPI PINs, card PINs or other authentication secrets.